Management Team

Prior to founding MadCap Software, Anthony Olivier served as Senior Vice President and General Manager of Macromedia with responsibility for driving the company and product line strategies across its Help, eLearning, and multimedia products.

Before becoming a member of the Macromedia senior management team, Mr. Olivier served as Chief Executive Officer for eHelp Corporation, the creators of RoboHelp, and worldwide leading provider of user assistance and simulation software. After growing the company into a high growth, highly profitable multi-product company, Mr. Olivier successfully sold eHelp to Macromedia for $69.3M, thereby providing liquidity to founders and employees, and gaining returns in excess of 270% to investors.

Prior to eHelp, Mr. Olivier held a variety of senior management positions in finance and operations, specializing in SEC reporting and IPO's (Initial Public Offerings), including Chief Financial Officer for Spider Technologies (formerly Digital Lighthouse), and Controller for Corbis Corporation, the Bill Gates owned, digital graphics and stock photography company.

Mr. Olivier is also a licensed CPA with the CA State Board of Accountancy.

As Chief Financial Officer, Taunya Conte oversees all aspects of MadCap's financial operations, human resources and customer relations. With over 15 years of experience in both private and public accounting, Ms. Conte has worked with a variety of industries including: software, dietary supplements, retail and not-for-profit organizations. During this time, Ms. Conte has been responsible for compliance reporting, strategic and financial planning, budget development, profit and loss management, cash flow modeling and instrumental in several key corporate acquisitions.

Prior to joining MadCap Software, Ms. Conte was Corporate Controller of eHelp Corporation and was integral in the due diligence and successful sale of eHelp to Macromedia.

Ms. Conte is a licensed CPA with the California State Board of Accountancy and has earned a Bachelor of Science in Business Administration from California State University — Fresno.

David Ferriot has led marketing teams for nearly 20 years. As VP of Marketing, David is responsible for all aspects of MadCap Software’s marketing efforts, including branding & communications, digital strategy, content development, customer advocacy and campaign execution.

Mr. Ferriot leads a talented team of marketing and creative professionals tasked with creating engaging digital experiences and driving the adoption of MadCap Software’s market leading solutions and services. Prior to joining MadCap Software, Mr. Ferriot held account management roles with the Hollywood-based entertainment advertising agency The Cimarron Group, with clients such as Lotus Cars USA, Coca-Cola Screen Play and The Los Angeles Tourism & Convention Board.

David earned his Bachelor’s degree in Business Administration from the University of Washington and his MBA in Marketing Management from San Diego State University.

Jennifer has over 20 years of software sales experience in the technical communication and content development industry. In addition to overseeing the Customer Success and Sales Engineering team, her focus is to promote customer onboarding, promote the value of the company’s solutions to the marketplace, solicit customer feedback, and report on trends in the industry that can help improve the company’s offerings.

Since joining the company in 2006, and prior to moving into the role of Customer Success, Jennifer played an integral role in managing company’s growing sales organization, by increasing market share in the United States, and the expansion into overseas markets, including Europe, the Middle East and India.

Before joining MadCap Software, Jennifer was a Senior Product Consultant at Blue Sky Software/eHelp Corporation, where she sold RoboHelp^® and RoboInfo to government agencies and educational institutions.

Jennifer earned a Bachelor of Arts in Biological Sciences from the University of California, Santa Barbara.

As Director of Technology, Adam Ashraf oversees all infrastructure and technical aspects of the organization. He joined the MadCap Software team in 2011 as their first Network Administrator and is now responsible for managing a team whose main focus is aligning the organization's technologies to the needs of the business. Adam brings over 12 years of expertise and provides direction for daily application and infrastructure technology operations and the implementation of new services. Prior to MadCap Software, Adam worked as an expert in information security, virtualization, infrastructure management and more.

As the Director of Customer Service, Nichole Brust has been an integral part of MadCap Software's Operational Team since early 2006. Ms. Brust directly oversees all customer related issues and ensures the highest levels of customer satisfaction are met on a daily basis. In addition, Ms. Brust schedules and plans all the training available to MadCap's user base.

Ms. Brust brings over 20 years of customer experience from a varied background to include the hospitality industry and dietary supplements. Throughout her career, Ms. Brust has held diverse roles from Group Sales/Reservations Supervisor to Account Manager. Prior to joining MadCap Software, Ms. Brust was the Mass Market Sales Analyst for Metabolife International, Inc. Her role there led to the successful pairing with large corporations such as Target and Walmart.

Bill Heitstuman is responsible for MadCap Software's information systems, application integration, and the IT infrastructure on which it operates. With over 16 years of experience, Mr. Heitstuman brings a solutions-oriented, best-of-breed approach to the needs of MadCap's operations team.

Before joining MadCap in 2005, Mr. Heitstuman was a Software Engineer on Macromedia's CRM development team. This role included customizing and optimizing Macromedia's CRM software which was primarily utilized by an overseas support team.

Prior to Macromedia's acquisition of eHelp Corporation, Mr. Heitstuman was the lead developer for eHelp's operations team. During this time Mr. Heitstuman improved system integrity, provided critical reporting tools, and streamlined many operation processes.

Mr. Heitstuman has a Bachelor of Science in Industrial Technologies with an emphasis on Operations Management from Western Washington University – Bellingham.

As the Director of Language Services for MadTranslations, Mr. McDermott is responsible for all aspects of MadCap Software’s translation services division, from strategic direction to growth strategy, supply chain management, sales, and customer retention. Since launching in 2012, MadTranslations has enjoyed annual double digit growth, with expansion into European, Asian and North American markets. With a strong focus on providing high quality translation services to customers, Mike is committed to continuously improving translation processes and solidifying MadTranslations as the leading technical translation services provider.

Prior to joining MadCap Software, Mr. McDermott held sales and management positions within technology companies operating in both commercial markets and government sectors. He has also worked as a strategic advisor to a medical device start-up company based in Los Angeles, providing insight on market dynamics, business development, and venture capital strategies.

Mike earned his Bachelor’s degree in Business Administration from Radford University.

Paul Stoecklein has over 20 years of experience as a writer, editor, and documentation specialist. Since the formation of MadCap Software in early 2005, Mr. Stoecklein has headed its documentation department, overseeing the development and publication of all online Help systems, PDF manuals, and video tutorials for all applications in the MadCap product family.

Prior to joining MadCap Software, Mr. Stoecklein was hired in 2003 as Senior Technical Writer for eHelp Corporation and then Macromedia, which later purchased eHelp. In this role, he was responsible for developing documentation for a new software application called RoboHelp^® for FrameMaker^®. He also contributed to the online Help for other products, such as RoboHelp^® and RoboPDF. Before this, Mr. Stoecklein was a contract technical writer for many companies in a wide variety of industries, including Anheuser-Busch, Edward Jones, GE Capital Mortgage, and more. He has also been an editor for a medical textbook publishing company and a writer for multiple newspapers.

Mr. Stoecklein has an Associate of Arts degree in Journalism. He also earned a Bachelor of Arts and a Master of Arts degree in Religion History from Southern California College (now Vanguard University) – Costa Mesa.

Jay Wulkowicz has over 20 years of experience in the field of software Quality Assurance, primarily in the technical communication and content development industry. Since joining MadCap Software in 2006, Mr. Wulkowicz has been involved in nearly every application release from the MadCap Software product family.

As the Director of Quality Assurance, Jay Wulkowicz  is responsible for maintaining the standard of excellence of MadCap Software’s software solutions. Mr. Wulkowicz manages teams across multiple products with concurrent release schedules, always maintaining vigilant software quality practices. Mr. Wulkowicz is committed to researching, improving and implementing new processes in a fast pace and constantly evolving industry.

Prior to joining MadCap Software, Mr. Wulkowicz worked Quality Assurance for other global companies such as Ericsson Datacom and eHelp/Macromedia. At Macromedia (which acquired eHelp Corporation), Mr. Wulkowicz worked on and helped release RoboHelp X4 and X5.

Mr. Wulkowicz earned a Bachelor of Arts in History from the University of California, Santa Barbara.